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Research and Markets: Consumer Research in the U.S. reported les

The survey test included 2,630 U.S. Within 2003, LGBT travellers reported. This may be to not low cost various other labels. list sales within the companies are created, revealing potential possibilities pertaining to growth along with product development.

Definition in the Gay Traveller

The LGBT journey marketplace can be divided into the following categories:

Single Male - 74%

Single Female - 21%

Gay Households - 6%

Consumers use a quantity of self-identification labels, which usually include gay, lesbian, bisexual, homosexual, queer, transgendered, and lots of others. The Particular statement also evaluates your performance of individual sectors within the marketplace and provides information in regards to become able to the significant companies and brands. adults, regarding whom 177 had been self-identified as gay, lesbian or bisexual. DUBLIN, Ireland--(BUSINESS WIRE)--June 15, 2006--Research as well as Markets ( offers announced adding Gay/Lesbian travel within the Usa with their offering.

Defining the specifications of lesbian, gay, bisexual, along with transgender (LGBT) customers could result inside a windfall for your mainstream travel industry, which usually may be experiencing a period of slowed growth. The Particular on your internet survey has been conducted between March 8 as well as 14, 2005

Finally, the writer offered a profile of the gay lesbian consumer coming from CMI's (Community marketing Inc.) 2005 annual Gay as well as Lesbian Neighborhood Survey, which in turn ended up being based about the responses of 24,000 gay and also lesbian shoppers whom fit throughout with gay mailing lists, subscribe to gay publications as well as visit gay websites. CMI profile sports ths findings associated with additional data sources.

For more details visit This particular consumer research confirms the LGBT travellers tend to be travelling frequently as well as shelling out more about travel. Consumer research reveals your attitudes, requirements and also behavior regarding LGBT consumers, along with analysis broken down both through demographic characteristics, and by travel kind (for example, LGBT travellers like travel in the non-peak weeks involving October, September as well as February, creating opportunity to obtain a dependable off-season business).

Six numerous years of particular sales data give a factual along with impartial presentation involving the market as a whole. Ninety-six % involving respondents had taken no much less than one brief leisure trip in the previous yr (compared to merely 56% associated with mainstream travellers) along with 98% of respondents indicated that will any destination's gay-friendly popularity influenced their own decision to be able to visit.

This document clearly identifies the actual principal external elements driving or curtailing growth within the industry for LGBT travel. The Actual 2005 Gay/Lesbian Consumer On the Internet Census is situated about the taste regarding 7,215 adults previous 18 and over.

The author also analyzed an online survey through Harris Interactive. Utilizing the SPSS forecasting package, a new five-year forecast associated with U.S. Indeed, the actual gay journey industry will benefit greatly via awareness of along with gay friendliness toward most labels. The Actual Census is the world's largest panel analysis to the consumer habits with the gay/lesbian marketplace being conducted by a university. The Particular GL Census qualifies gay, lesbian, homosexual and also queer respondents, even although the Harris Interactive survey qualifies gay, lesbian and bisexual respondents. While such, the author delivers an within depth explanation associated with what labels imply inside the gay community and also defines a lot more labels as compared to are usually analyzed by possibly survey.

Data Sources

To assist travel merchants capitalize around the resilience as well as prosperity of the gay travel market, the writer features analyzed consumer information coming from three sources, just about all involving that have mutually supporting findings.

First, mcdougal analyzed data through GL Census Partners, a partnership in between OpusComm team and also Syracuse School throughout New York

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